SEQOS enabled us to customise the same WMS software for each of our five warehouses.
Who’s the client?
Name: Amethyst Group
Brief description: Amethyst Group is a leading third-party warehousing and fulfilment provider for the fashion, toys, pharmaceutical, and machinery markets.
The SEQOS system has proven invaluable, offering the flexibility and adaptability needed to configure and customise solutions for each of their five warehouses.
Fourteen years later, SEQOS continues to fulfil Amethyst’s needs, seamlessly integrating new processes and addressing their operational changes as they arise.
Industry: warehousing and logistics
Years using SEQOS: 14 years
What was the challenge?
Amethyst Group (a subsidiary of Cathay Investments) faced significant challenges with their customs warehousing needs. The company required a dedicated Warehouse Management System (WMS) provider who not only understood specific warehouse setups but was also well-versed in industry regulations and customs requirements.

The previous system was inefficient, slow and prone to errors. This inefficiency impacted their bottom line considerably. Slow quality checks and collating crucial information, particularly regarding chemical batch codes, caused delays in despatching.
The outdated processes hindered Amethyst’s ability to manage large volumes of goods effectively. Moreover, inaccuracies in data entry, especially concerning hazardous chemicals, posed significant safety risks.
How did SEQOS help?
Main Benefits of Using SEQOS:
The Amethyst Group case study demonstrates SEQOS’s transformative impact on its operations, highlighting its ability to deliver complex customisation.
SEQOS offered exceptional flexibility, seamlessly accommodating specific processes and meeting both legislative requirements and warehouse operational needs.

SEQOS enables Amethyst to achieve faster fulfilment through innovative features. The system’s efficient batch picking allows staff to gather items for multiple orders simultaneously, significantly reducing labour costs. Additionally, the kitting functionality for pre-assembly of products, minimising picking errors.
SEQOS enhances data accuracy by automating data capture, thus ensuring better traceability and preventing product loss or misplacement. “The traceability of each product was crucial, and with SEQOS, we could trace each item back to its original source and receipt.”
The system’s robust data management and configurable access levels simplifies audits and boosts employee confidence in inventory management. SEQOS empowers Amethyst to meet compliance requirements effortlessly, streamline processes, and maintain data integrity for future growth.

What was the outcome?
SEQOS’s solution-oriented approach was evident in its collaborative efforts with Amethyst to tailor solutions to specific needs, addressing all issues experienced with the previous software.
The system’s user-friendly interface makes it easy for new staff to learn and navigate, minimising the need for additional support. This ease of use facilitated Amethyst’s successful transition to SEQOS.
The most impactful aspect of SEQOS is its adaptability to each separate warehouse’s unique requirements. This flexibility allows SEQOS to cater to various industries with a single software solution.
This newfound efficiency became particularly apparent during peak seasons like Black Friday and Cyber Monday. Following SEQOS’s implementation, Amethyst successfully dispatched an impressive 80,000 orders within two weeks during a peak period—an achievement previously unattainable.
These successes were driven by SEQOS’s features, including automated data capture, streamlined workflows, improved accuracy, faster quality checks, enhanced traceability, and optimised batch picking. Ultimately, SEQOS provides Amethyst with a more efficient and accurate warehousing system across multiple locations.
